A new report from eMarketer finds that people are spending lots of times with screens – about half their day. The study examined media time including multitasking – as when people watch tv and tweet on their phones or shop on their tablets. In any case, the amount of time spent is higher than ever and advertisers have recognized this increase by channeling dollars to digital media.
Mobile media continue to see increases in usage. eMarketer found that nonvoice time spent per day by smartphone users will rise from 2 hours 18 minutes in 2014 to 2 hours 42 minutes by 2019.