Surprise, half of all teens use Snapchat “all the time.” This is interesting given new reports that show that Instagram Stories are even more popular. There are clear economies of scale with Facebook products because so many people are already there. It seems natural to use those to reach lots of friends and relatives. Teens have no problem moving between sites and tend to use more different social networks than adults.
This New York Magazine report discusses the competition between Instagram and Snapchat: