This set of slides helps professors teach an important aspect of social media marketing. Specifically, the important prerequisites that must be satisfied prior to planning for social media marketing. This social media marketing teaching resource covers digital marketing, search engine marketing, search engine optimization, email marketing, website design and mobile first design. Marketers must have a strong product offering, a plan for customer service and crisis management along with a website that drive the desired response. The slides contain videos and case studies related to digital marketing and media.
These slides accompany Social Media and Mobile Marketing Strategy from Oxford University press.