These slides cover integrated marketing communications for traditional and digital media. The opening case study discusses the example of P&G reducing paid media spending online.  This issue highlights the crisis of mistrust facing online publishers.  In addition the lesson includes:

• budgeting for traditional and digital media
• media spending
• cost per thousand for various forms of media including online
• cross media processing
• brand lift and ad effectiveness

There are video case studies that show brands that effectively integrate media for the following brands:

• Go Pro Cameras
• King Video Games
• L’Oreal Clay Mask

Link to the slides click here: Integrating Media

These slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press.