Tag Archives: Mobile

How to Teach Digital Prerequisites for Social Media Marketing Strategies

Screen Shot 2017-11-04 at 3.57.20 PM

This set of slides helps professors teach an important aspect of social media marketing. Specifically, the important prerequisites that must be satisfied prior to planning for social media marketing.  This social media marketing teaching resource covers digital marketing, search engine marketing, search engine optimization, email marketing, website design and mobile first design.  Marketers must have a strong product offering, a plan for customer service and crisis management along with a website that drive the desired response.  The slides contain videos and case studies related to digital marketing and media.

Digital Prerequisites for Social Media Marketing Slides

These slides accompany Social Media and Mobile Marketing Strategy from Oxford University press.

 

Advertisements

Social Media Teaching Resources

Screen Shot 2017-09-09 at 1.04.07 PM

I have been working on Powerpoint slides for my course Social Media & Mobile Marketing Strategy.  Here is a link to a free Slideshare presentation that may help you with your first class teaching social media marketing.  The emphasis is on 2017 trends and how social media have changed the world.

Social Media Marketing Slides

These slides go with the textbook Social Media & Mobile Marketing Strategy by Randi Priluck from Oxford University Press.

 

 

Back from Ghana

Social Media and Mobile Research was on vacation while I was traveling in Ghana.  It was a great trip with wonderful people, beautiful weather and relaxing times.  As usual I observed the connectedness of the people while I was there.  One day I sat in a van next to a young woman named Monica, while headed toward Takoradi.  After a while she asked me for my phone number.  Since I did not have a phone with me that could accept a call I told her I would give her my email address to keep in touch.  That was when she said she did not have an email address, but could contact me on What’s App or Facebook.  Imagine that, young educated women in Ghana are using mobile devices to communicate on Twitter, Facebook and What’s App, but not using email.

In general, Ghana seemed to have good cell phone access even in remote places.  There were towers everywhere we went including the jungle, the boarder with Ivory Coast and the far north of the country.

 

Ghana 344

A Sick Application

Image

Last night when I was suffering from the stomach flu, I searched Google using the desperate and relatively long tail key word phrase “how to stop throwing up.”  Clearly I was in pretty bad shape, but somehow still thinking of my blog.  I remembered an article  I had read a while back that explained how the CDC, The Center for Disease Control in the US tracks social media for illness to determine outbreaks.  My memory was correct in that the CDC not only tracks flu outbreaks via social media they have even launched a contest to encourage citizens to predict the 2013-2014 flu season.  Here is the beginning of the press release from the CDC:

CDC Competition Encourages Use of Social Media to Predict Flu

November 25, 2013 — CDC has launched the “Predict the Influenza Season Challenge,” a competition designed to foster innovation in flu activity modeling and prediction. The registrant who most successfully predicts the timing, peak and intensity of the 2013-2014 flu season using social media data (e.g., Twitter, internet search data, web surveys) will receive an award of $75,000 and CDC recognition. Full details of the contest requirements – including eligibility rules, how to enter the contest, and scoring – are available via the official contest announcement at https://federalregister.gov/a/2013-28198.

Aside from the CDC there is an app called Sickweather that uses social media to track outbreaks of a variety of illnesses scanning Twitter and Facebook.  The result is an interactive map showing the areas around the country for infections and other health issues.  I thought this was interesting, but not particularly useful for me.  I was quite aware that the stomach flu was going around.  At least three kids in my child’s class had the flu and on Wednesday, my child got it.  It was passed to me in spite of extra hand washing.

Unfortunately even knowing that the illness was present did not make it possible for me to avoid getting ill. The sickweather app might provide some interesting information, but can’t make up for the realities of parenthood.  One area where it may be helpful is in cases of food poisoning.  Sickweather could track names of restaurants that made people sick.  However, publicly posting this information without clear evidence may have its own issues.

The amount of knowledge and potentially predictive behavior is fascinating, though my illness would not have shown up on Twitter or Facebook.  Google likely has the stronger data set given that it includes search information and also social media.

Here is to avoiding illness and keeping up the fluids…

Click here for: The article on Sickweather from the Star Tribune

Image