Most summers I am traveling and I always assess the digital capabilities in the countries I visit. Here in Armenia the population is well connected via cell phone and many people use smart phones. I have heard that the country is seeking to become a tech hub as it is landlocked and surrounded by some less than friendly neighbors.
These slides cover integrated marketing communications for traditional and digital media. The opening case study discusses the example of P&G reducing paid media spending online. This issue highlights the crisis of mistrust facing online publishers. In addition the lesson includes:
- budgeting for traditional and digital media
- media spending
- cost per thousand for various forms of media including online
- cross media processing
- brand lift and ad effectiveness
There are video case studies that show brands that effectively integrate media for the following brands:
- Go Pro Cameras
- King Video Games
- L’Oreal Clay Mask
These slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
This set of slides helps professors teach an important aspect of social media marketing. Specifically, the important prerequisites that must be satisfied prior to planning for social media marketing. This social media marketing teaching resource covers digital marketing, search engine marketing, search engine optimization, email marketing, website design and mobile first design. Marketers must have a strong product offering, a plan for customer service and crisis management along with a website that drive the desired response. The slides contain videos and case studies related to digital marketing and media.
These slides accompany Social Media and Mobile Marketing Strategy from Oxford University press.
I created this presentation in advance of teaching social media marketing strategy because I felt it important to emphasize to students that you don’t just jump into a social media strategy. There are a number of things you must consider first. Specifically, marketers must set goals and objectives that they would like to achieve so that the strategy is focused and effective. Second, brands need metrics that they will use to evaluate those goals. Third, the strategy must be clear on the people who comprise the target market and that can only be discovered after segmenting markets. Finally, it helps to determine what you want your target to do after you communicate with them.
These slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press by Randi Priluck and are a social media teaching resource for faculty.
I have been working on Powerpoint slides for my course Social Media & Mobile Marketing Strategy. Here is a link to a free Slideshare presentation that may help you with your first class teaching social media marketing. The emphasis is on 2017 trends and how social media have changed the world.
These slides go with the textbook Social Media & Mobile Marketing Strategy by Randi Priluck from Oxford University Press.
Teaching social media marketing can be challenging. There is so much material to organize. You may need a framework for presenting the relevant information that blends the theories of marketing with the practical skills students need for successful careers.
Here is some help. First, I wrote Social Media & Mobile Marketing Strategy to emphasize goal setting, research, targeting and the social media marketing process to students. Along with the text is a teaching manual that provides social media teaching resources including exercises, cases and Powerpoint slides.
Another key social media teaching resource is a Youtube channel with interesting and relevant videos for each social media and mobile marketing topic.
Click on the resources link below for the videos. They are organized by chapter. You will also find videos for teaching Intro to Marketing (Mar 250) and Consumer Behavior.
For a free review copy of Social Media & Mobile Marketing Strategy, go to Review copy.
The digital version is $39 for students from Red Shelf.
A new report from eMarketer finds that people are spending lots of times with screens – about half their day. The study examined media time including multitasking – as when people watch tv and tweet on their phones or shop on their tablets. In any case, the amount of time spent is higher than ever and advertisers have recognized this increase by channeling dollars to digital media.
Mobile media continue to see increases in usage. eMarketer found that nonvoice time spent per day by smartphone users will rise from 2 hours 18 minutes in 2014 to 2 hours 42 minutes by 2019.
I was asked to weigh in on three marketing topics for 2017:
- The state of mobile
- The influence of Artificial Intelligence
- The effect of Virtual Reality.
Here are my thoughts:
Mobile : More Total Interactions
Mobile allows marketers to interact with customers in many places throughout the day and purchase journey. The challenge is how to be available and present when needed or wanted without becoming annoying and irrelevant so people tune you out.
Artificial Intelligence: More Efficient Interactions
AI allows firms to spend time and money on the most valuable customers by leaving the lower level customer service issues to a virtual assistant. Marketers can also use AI to identify and qualify best prospects.
Virtual Reality: More Rich Interactions
VR provides 360 degree experiences for customers in a convenient location that’s fun and interactive. Marketers can leverage these interactions to provide more value or showcase offerings.
Here are some of the trends I discuss in my Social Media & Mobile Marketing Strategy course in the Media Storm Master’s Program.
The videos are available on my YouTube channel Rpriluck.
These trends and videos are also available on the Powerpoint slides that accompany my book from Oxford University Press “Social Media & Mobile Marketing Strategy.”
And you thought you had all the technology you need in the palm of your hand. The Chinese use technology and have access in many more situations than you do. Here are 10 examples of advanced widely used technologies in China- with pictures.
1. Wired Subway. People have access on their mobile devices on modern train cars.
2. Tv on trains and in stations. You can learn to cook a dish in the subway station or watch a show while riding on the subway car.
3. Use of Baidu Translate. You may not be able to speak Chinese and a Chinese teen may not speak English, but she can use her Baidu app to talk to you. She can help you use it, but you won’t be able to figure it out.
5. Mobile pay at KFC. Granted most places can’t take mobile payments, but Chinese customers can get original recipe using their phones.
8. Promotion via WeChat. Businesses connect with customers via WeChat, a popular texting app. More people are moving to these services and away from social media and marketers in China have beaten you to it.
9. Heavy use of portable personal Wifi units and batteries. The Chinese have great internet access because they carry around devices that connect them anywhere and they don’t run out of power.
10. China has more Apple stores. Granted, many are copycats, but they look good and can help you with your Mac. You won’t need an appointment either.
So, there you have it. In some ways China beats us in technology.