Teaching social media marketing can be challenging. There is so much material to organize. You may need a framework for presenting the relevant information that blends the theories of marketing with the practical skills students need for successful careers.
Here is some help. First, I wrote Social Media & Mobile Marketing Strategy to emphasize goal setting, research, targeting and the social media marketing process to students. Along with the text is a teaching manual that provides social media teaching resources including exercises, cases and Powerpoint slides.
Another key social media teaching resource is a Youtube channel with interesting and relevant videos for each social media and mobile marketing topic.
Click on the resources link below for the videos. They are organized by chapter. You will also find videos for teaching Intro to Marketing (Mar 250) and Consumer Behavior.
For a free review copy of Social Media & Mobile Marketing Strategy, go to Review copy.
The digital version is $39 for students from Red Shelf.