How to Teach Social Media Marketing – Legal

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This “How to Teach Social Media Marketing” post has some excerpts from the Massachusetts laws on privacy.

There are a few federal laws associated with social media marketing and some states have their own laws that protect consumers. If one State has a law to which firms must adhere, it increases the likelihood that more people will be protected.

The textbook Social Media & Mobile Marketing Strategy from Oxford University Press has a whole chapter on legal matters that apply to social media marketing.

Massachusetts 201 CMR 17.00 

Purpose. Establishes minimum standards to be met in connection with the safeguarding of personal information contained in both paper and electronic records.
The objectives of 201 CMR 17.00 is to insure the security and confidentiality of customer information in a manner fully consistent with industry standards; protect against anticipated threats or hazards to the security or integrity of such information; and protect against unauthorized access to or use of such information that may result in substantial harm or
inconvenience to any consumer.
201 CMR 17.00 applies to all persons that own or license personal information about a resident of the Commonwealth.

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