How to Teach Social Media Marketing: Strategy Execution

These slides help professors teaching social media marketing cover strategy execution.  The topics covered here include:

  • Paid, owned, earned and social media
  • Programmatic buying
  • Real time bidding
  • Native advertising
  • Trust in advertising

The slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press.   There are a number of exercises embedded in the slides to help students demonstrate skills in social media.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s