How to Teach Social Media Marketing: Strategy Execution

These slides help professors teaching social media marketing cover strategy execution.  The topics covered here include:

  • Paid, owned, earned and social media
  • Programmatic buying
  • Real time bidding
  • Native advertising
  • Trust in advertising

The slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press.   There are a number of exercises embedded in the slides to help students demonstrate skills in social media.

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