Monthly Archives: September 2017

Social Media Strategy Prerequisites

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I created this presentation in advance of teaching social media marketing strategy because I felt it important to emphasize to students that you don’t just jump into a social media strategy. There are a number of things you must consider first.  Specifically, marketers must set goals and objectives that they would like to achieve so that the strategy is focused and effective.  Second, brands need metrics that they will use to evaluate those goals.  Third, the strategy must be clear on the people who comprise the target market and that can only be discovered after segmenting markets.  Finally, it helps to determine what you want your target to do after you communicate with them.

Social Media Strategy Prerequisite Slides

These slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press by Randi Priluck and are a social media teaching resource for faculty.

 

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Social Media Teaching Resources

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I have been working on Powerpoint slides for my course Social Media & Mobile Marketing Strategy.  Here is a link to a free Slideshare presentation that may help you with your first class teaching social media marketing.  The emphasis is on 2017 trends and how social media have changed the world.

Social Media Marketing Slides

These slides go with the textbook Social Media & Mobile Marketing Strategy by Randi Priluck from Oxford University Press.