Monthly Archives: May 2017

Bloglette: Twelve Hours a Day with Media

mobile game

A new report from eMarketer finds that people are spending lots of times with screens – about half their day.  The study examined media time including multitasking – as when people watch tv and tweet on their phones or shop on their tablets.  In any case, the amount of time spent is higher than ever and advertisers have recognized this increase by channeling dollars to digital media.

Mobile media continue to see increases in usage.  eMarketer found that nonvoice time spent per day by smartphone users will rise from 2 hours 18 minutes in 2014 to 2 hours 42 minutes by 2019.

Here is a link to the full article: eMarketer Media Study

Bloglette: Snapchat Users

Surprise, half of all teens use Snapchat “all the time.” This is interesting given new reports that show that Instagram Stories are even more popular.   There are clear economies of scale with Facebook products because so many people are already there.  It seems natural to use those to reach lots of friends and relatives.  Teens have no problem moving between sites and tend to use more different social networks than adults.

This New York Magazine report discusses the competition between Instagram and Snapchat:

Teens Say….Snapchat more Popular

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