Social Media Return on Investment (ROI)

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In my latest client meeting my team presented a social media marketing strategy plan to grow a social following. The goal was to position the brand as a thought  leader in the area of fashion and healthy lifestyles. Great.
Note, that for every additional dollar you spend on creating, managing and monitoring social media platforms you increase the necessary revenue you must generate to make it worthwhile.  By scheduling content to appear on multiple sites you are potentially increasing the revenue side, while not adding to the cost side. That sounds like good business.
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