Should Marketers Use Apps Like Whisper or Yik Yak to Reach Millennials?



Whisper and Yik Yak are social media platforms that allow users to share anonymous posts on mobile and online. The services differ in a few ways. Whisper users post text over images and Yakkers tend to post mostly text.

Yik Yak focuses on a specific geographic region so users see posts only within a 1.5 mile radius of their location, while Whisper tailors people’s feeds based on geographic location. Whisper is bigger with more users, while Yik Yak tends to be more intimate, less commercial and frankly more lewd.

According to Business Insider, Whisper had 20 million monthly users in December 2015, while Yik Yak reported a smaller base of 3.6 million monthly users at the start of 2015. At the end of January 2016 Yik Yak was ranking as the 40-50 most downloaded social media app, while Whisper was ranking 20-30th according to App Annie.

Marketers may be wary of anonymous messaging services, particularly on Yik Yak since there are many objectionable posts using foul language and emphasizing bodily functions. Why might a marketer want his or her brand associated with this?

Click here to read about the three reasons to consider Whisper and Yik Yak.

This post originally appeared on Social Media Week.


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