This is a caption from my blog post for Social Media Week in New York. Read the full article here: Social Media Week Three Questions Article
You have a social media strategy that engages your customers, encourages loyalty and leads to sales. Right? Well….how do you know? Your customers may share some of your content, write comments on your social pages and watch some of your videos, but you must ask yourself: Is that all there is?
In order to focus your strategy and get customers to do what you want, you have to know what you want them to do. That requires answering these questions before you spend lots of time and money to execute a strategy.
Here are the three questions you MUST ask yourself:
- What do I want to achieve with my strategy?
- Who do I want to attract?
- What do I want the target to do?