Social Media and Mobile Marketing have to be executed in conjunction with a brand’s integrated marketing communications strategy. That is why as a professor of social and mobile, I really teach digital marketing. Here is a great map that shows connections and many of the important considerations for a communications strategy.
Digital marketing includes some key strategies such as search engine marketing, search engine optimization, social media, mobile marketing and the often overlooked, but very powerful – email marketing.
Here is a link for the full version and the chance to print the map for your wall: