Bloglette: Targeting in Mobile with Roomi

Promoting in Washington Square park this week was Roomi. This app had it right approaching young people in the park with Frisbees. Couldn’t help feeling a bit left out, but recognize a mom like me isn’t in the target. I’m really bad at Frisbee too.  

With $2 million in funding this company targets New Yorkers seeking compatible roommates. It launched as the first mobile-only service of its kind. There are over 3,000 rooms available and Roomi verifies users through Facebook.

Source: TechCrunch “Roomi Lands $2 Million To Pair You With The Perfect Roommate”

Posted Jun 9, 2015 by Jordan Crook (@jordanrcrook)


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