To Tweet or Not to Tweet

My new client is a writer/journalist who asked for some help with his social strategy. When I asked him to indicate the major goals he wanted to achieve he said “get more Twitter followers.”

He already had over 1,000 followers and could easily get more, but what would that do for him? 

Twitter is a wonderful tool to achieve particular objectives, but you should have a clear idea of your strategy or you’re just wasting time.

I don’t have many Twitter followers because until recently I had no goals that could be achieved using Twitter. As a tenured faculty member I get rewarded in my job for publishing academic. But recently I decided to boost my following and increased my audience by over 300%. 

How did I do it? 

1. I followed people in my field.

2. I retweeted interesting tweets.

3. I posted relevant content on my blog and tweeted it with tags.

I still have a long way to go in building my reach, but it’s encouraging to get this level of response. Especially since my followers are not the same people with whom I am connected on Linked In or Facebook.  



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