This summer I decided to become Google Analytics certified. Today I passed the exam! I have to say it was a lot of work with significant studying involved. I watched all the videos and took copious notes, which came in handy during the test. There are 70 questions on the test to be done in 90 minutes. I actually had time to spare and could have looked up more of the answers to be more precise. The practice tests helped a lot.
Why I am Google Analytics Certified
There are a number of reasons:
1. It is important to understand what drives a social strategy and what actions customers or website visitors take as a result of interacting with social media. If social does not deliver your desired goals, how much time do you want to spend on it?
2. I am planning to ask my students to become GA certified as part of my course Social Media and Mobile Marketing Strategies in the MediaStorm Masters Program at Pace University. As a result I felt it important to become certified myself. The good news here is that you can become certified and create a dummy account for practice. You do not have to be associated with a business or have a populated Google Analytics account.
3. As a consultant on digital marketing I have to be able to explain to clients why they should execute certain strategies and solid data make it clear what drives response.
4. I just plain feel good that I am deemed competent in something by Google. Yes, I have advanced degrees, but practical knowledge is very important if you teach digital marketing.
Go ahead and congratulate me. I have not had to study for a test in years!