Monthly Archives: May 2015

McDonald’s or Wendy’s: Who Manages Issues Better on Mother’s Day? 


Fair Wages

                     Kids at McDonald’s protesting to raise wages.

On Mother’s Day 2015 my 9 year old son and his group from the Workman’s Circle brought cards to the moms working the weekend shift at McDonald’s.  The message was to wish these workers a $15 minimum wage to help them support their families. Armed with a package of pennies my child ordered a cone and began to count them one by one. That’s when the corporate machine jumped into action and gave out free ice cream to all the kids. None of them refused and it became difficult to chant “Justice for workers.”

Foiled at McDonald’s the group moved on to Wendy’s where the manager yelled at them and threatened to call the police. There they stayed fueled from the free ice cream and continued their calls for fair wages for moms.

The kids have a history with Wendy’s because the company has refused to pay an additional penny a pound for tomatoes grown by Florida farm workers.   Looks like Wendy’s should think about a number of their policies.

You may be wondering what this has to do with social media and mobile marketing.  Social issues diffuse more quickly through the population than ever before and customers, when united, can alter long held corporate policies.  Social media can also shed light on issues if people widely share them. has had some big successes in altering corporate policies.  I wish it would start to work for global warming…

Here is a link to the article in the Daily News.


Now this is a pop up shop


This past week walking around in great weather I stumbled upon Nomad.  This is not your traditional pop up shop because it moves.  Located on the corner of Fifth Avenue and 21st Street this truck parked and sold clothing out of the back.  You can follow the truck on social media and see the fashion designs on the company website.  Most of the time the company chooses the 5th Avenue location. I guess you can figure out why….

nomad screen

The point is that before social media and mobile it would have been difficult to run this kind of business because people would have trouble finding it.  To get the word out the brand uses Twitter, Facebook, Tumblr, Instagram, Vimeo and Pinterest. This requires a lot of effort in many social networks.  Interestingly the strategy is similar on each site with hip young people enjoying themselves, but the content is different.  This small truck is creating a lot of visuals for the brand and rather than use a platform to upload the same material, there appears to be a separate strategy for each. Quite a lot of effort for a small brand, which these days really is the norm in attracting a following for the business.