India is a popular market for contests. For example, Pepsi’s Lay brand of crisps ran the “Guess Whose Flavour” campaign with 6 famous cricket players. Through Facebook or a scanable QR code on the package, the contest asked contestants to figure out which cricket player, MS Dhoni, Rohit Sharma, Yusuf Pathan, Chris Gayle, Adam Gilchrist or Kevin Pietersen, created each new flavor. The winners won a trip for two to Sri Lanka for a cricket match. Sri Lanka is a beautiful tropical island on the southern tip of India – quite a nice reward.