This semester in my basic marketing course the students completed a digital marketing project. Each team had to choose a digital product or service and research the industry, competitors, target market and the 4 p’s of the marketing mix. The students also had to evaluate the brand’s marketing strategy.
As an added interesting twist to the project I asked students to take the information from their projects and create interesting videos to display their brand.
In class I showed the students some sample videos and gave them 2 methods to use for video production.
The first was to use voice over Powerpoints, which is explained in the following link:
I also showed a YouTube video on the production of Barbie dolls that had strong marketing content. The video appears to have been produced by a student and it is very well done. The Barbie video inspired the students to begin work and write a strong script.
Another option I presented to students was from Stupeflix. This platform allows video production and gives students 10 free slides. The advantage of Stupeflix over competitors is that students can write a lot of words on the title slides and the interface is very easy to use. Another advantage is that Stupeflix can easily integrate videos that can be shot from a person’s video cam or phone.
The student videos are due in 2 weeks. More on the outcome later….