A new report from the IAB suggests that movie goers use their mobile devices to search for movie-related information. According to the above chart people also use mobile to search for television entertainment. 56% of people who go to the movies say they use their phone “to learn more about movie and entertainment options.” This is almost as many people as say they use their mobile to find out about TV entertainment. One reason for the finding is that people tend to use their mobile device while they are watching television and may use that device to search for more entertainment. When people are out and about they may be looking for movies to go see. Mobile provides convenience with location-based searches.
These data come from the IAB blog. For the full article click here.