Social Media vs. Email: Is Email Still Relevant?

Email is still an important component of a marketing strategy. The costs are low, so ROI can be very strong with relatively few conversions. In short, don’t forget email as part of your mobile marketing strategy.

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Social media may be on the rise, but this does not mean that it is replacing email as the primary form of digital marketing. Think of social media as a supplemental advertising technique that will grant you greater exposure to potential customers, and email as a way of building the reputation of your brand and taking care of your already-loyal subscribers. Here’s why email is still just as (if not more) important:

 

1. Social media is fluid. It exists in short, concise messages that may or may not invite further involvement. Your social media updates are embedded in a slew of others that may be more interesting to your readers. How are you going to compete with the new photos of their niece’s birthday party, or a shocking news story? Your social media communication, while effective and necessary, is limited. With email you have direct, one-on-one engagement with your…

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