Though I don’t know the source of the data, the graph does suggest that certain platforms have more reach than others. As such, it is important to consider your social media goal in determining where to spend your resources. If your goal is search engine ranking, Twitter may help, but if it is engagement, you may need to consider reach.
Marketing Reach Measurement
It’s always a good idea to show the folks in the C-suite hard data. As marketers we need to be able to clearly communicate metrics in order to strategically plan, optimize, get budgets approved or just to be recognized for a job well done.
Here is one simple idea for measuring the marketing reach for each of your social media channels (& email).
This metric let’s you know how many people are subscribed or following you by channel. This is also a good indicator of how well the content you’re publishing is and if you’re engaging your network. If you’re not effectively growing your entire market reach it will be difficult to acquire new customers or grow leads. Or perhaps you need to invest more time in one channel over another to improve your overall marketing reach.