The Pew Research Center, a highly reliable source for research data found huge growth in tablet ownership since April 2012.
Now, 34% of US adults own tablets and their demographics are attractive to marketers. The most likely owners are ages 35-44 with incomes over $75k.
Prior research on tablet owners suggests that these customers spend more money on purchases than people who don’t own tablets. Why not? Tablet owners appear to have more money to spend.