These slides focus on the social media marketing strategy planning process with an emphasis on content marketing. Did you know that there is a process to optimize the content you publish? You want to understand your customers, examine your competitors, develop thoughtful strong content and leverage that content across your channels. Great content can establish your expertise, engage your clients and operate as a data collection tool. People will give you email addresses to get your content. Once you have their email addresses you can access Facebook Look Alike audiences and really find the people with whom you want to interact.
Generally speaking a good content marketing strategy and plan can boost your sales leads and improve the bottom line. Embedded in this presentation are videos with case studies and the results of a recent Content Marketing Institute study of B2B and B2C content strategies.
Click on the link here for the SLIDES from Slideshare.
These slides accompany Social Media & Mobile Marketing Strategy by Randi Priluck from Oxford University Press. These are a social media teaching resource for faculty looking to add digital media to the classroom.